Job :
Pay Per Click Specialist

Role and Responsibilities 

  • Creating and planning a variety of PPC campaigns across a range of digital channels (LinkedIn, Google, Bing, Facebook, Twitter, Quora) with focus on lead generation 

  • Write and proof-read engaging, attractive, and concise copy for adverts 

  • Making creative suggestions for advert templates 

  • Overseeing existing campaigns and making recommendations on how to optimise them 

  • Analysing trends and making data-driven decisions 

  • Producing detailed analysis and reports of campaigns 

  • Optimise conversion rate of the existing campaigns and make suggestions to improve the landing pages 

  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics to gain better ROI 

  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search 

  • Tracking KPIs and producing useful reports for management 

  • Be involved in keyword selection and audience targeting 

  • Suggest and develop new campaigns across multiple channels 

  • Maintain partnerships with PPC ad platforms and vendors 

  • Keep abreast of PPC and SEM trends 

  • Utilise advanced analytics tools to gather heat-maps, A/B testing, session recording, segmentation and make suggestions to the landing page 

 

Skills, Interests & Qualities 

  • At least years of experience in successfully delivering paid campaigns 

  • Proven experience as a PPC Manager or Digital Marketing Specialist 

  • Experience in data analysis and reporting 

  • Knowledge of SEO and digital marketing concepts 

  • Familiarity with multiple platforms (e.g. AdWords, LinkedInBing) is preferred 

  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) 

  • Understanding of HTML and XML is a plus 

  • Proficient in MS Office (particularly Excel)wh 

  • Excellent communication skills 

  • Analytical thinking with strong math skills 

  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus 

 

 

COMPANY BENEFITS 

  • International exposure  

  • Opportunity to work with the team of tech giants like Microsoft, Amazon, and Google 

  • Attractive salary  

  • Training on personal growth, professional development, English language  

  • Certification from renowned institutions 

  • Health insurance (Medical/Accidental) 

  • Dashain bonus 

  • Sick, personal, and parental leave 

  • Internal trainings 

  • 20% of paid work time for learning and career development 

  • Workdays only from Monday-Friday 

  • *** In compliance with Nepal Government Labour Act 2074 



Job Overview

Company SeeLogic International
Category Marketing
Type Full Time
Minimum Education In Bachelor Degree in Management/ Information Technology
Experience 2
Openings 1
Salary Negotiable
Skills SEM, Analytics tool