Job :
Digital Marketing Officer

Essential Requirement 

  • At least Bachelor degree in any field. 

  • Good knowledge of all different digital marketing channels

  • Good knowledge and experience with online marketing tools and best practices

  • Working knowledge of web design principles, best practices, and content management platforms

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Key Skills/ Knowledge

  • Maintaining our social media presence across all digital channels

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

  • Familiarity with analytical tools such as Google Analytics and Webmaster Tools

  • Sense of ownership and pride in your performance and its impact on company’s success

Key Responsibilities 


  • Build, plan and implement the overall digital marketing strategy

  • Stay up to date with latest technology and best practices

  • Manage and oversee various digital marketing channels

  • Measure ROI and KPIs

  • Prepare and manage digital marketing budget

  • Oversee all the company's social media accounts

  • Suggest activities for improving the quality of online content

  • Track and measure SEO and Google Analytics metrics and provide reports

  • Build an inbound marketing plan

  • Research and forecast future sales and performance trends

  • Research competitors and provide suggestions for improvement

  • Keep abreast with industry and market trends and best practices

  • Tracking conversion rates and making improvements to the website.

  • Developing and managing digital marketing campaigns

  • Utilizing a range of techniques including paid search, SEO and PPC.

  • Managing online brand and product campaigns to raise brand awareness.

  • Improving the usability, design, content and conversion of the company website

  • Evaluating customer research, market conditions and competitor data.

Job Overview

Company Esewa Fonepay Pvt Ltd
Category Information Technology
Type Full Time
Minimum Education In Bachelor in Computer Engineering
Experience 1 year
Openings 1
Salary Negotiable