·         Develop, implement and own paid customer acquisition strategy

·         Plan and execute effective digital advertising campaigns across SEM, Display, Social, Video and Native on channels including Google and Facebook

·         Maximise ROI measured against CPA

·         Drive the delivery of paid ads, including copy, creatives, audience, retargeting and optimization.

·         Collaborate with design and content team to develop winning landing pages and experiments

·         Use data to show and predict actionable customer insights

·         Ensure compliance with necessary advertising regulations and best practices

·         Research competitor advertising strategies

·         Ongoing education to remain dominant in cutting-edge PPC disciplines

·         Advise on opportunities in other user acquisition channels

·         Share what you learn with the team

·         Maintain and contribute to the process documentation

Skills Required 

·         Google Ads Certified

·         Expert knowledge of both Search and Social Media Advertising

·         Experience building Landing pages that convert

·         Knowledge of WordPress

·         Strong analytical skills

·         Experience managing large complex campaigns

·         Understanding of SEO

Core Competencies:

·         Team Player

·         Systematic Thinking

·         Organized

·         Fast Learner

·         Problem Solving