Digital Marketing Analyst

at Hitachi Energy Kathmandu
  • Salary:Negotiable
  • Experience:2
  • Type:Full Time
  • Job Level:Mid Level
  • Views: 210 views

Job Overview

  • Industry:Information Technology
  • Category:Marketing
  • Minimum Education: Bachelor’s degree in marketing, Communications, eCommerce, or Business.
  • Skills:Intrapersonal, Analytical, Multitasking
  • Openings2
  • Job LocationKathmandu
  • Posted on:June 17,2022
  • Apply Before:June 30,2022
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  • Develop and execute end-to-end integrated marketing campaigns that include the following tactics: SEM, account-based display advertising, paid advertising in social media, webinars and virtual events, organic social media, nurture programs, email marketing, content syndication, etc
  • Designing and managing end-to-end integrated digital marketing campaigns, including campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting.
  • Writing the copy of campaign assets and working with vendors and internal teams to deploy (blogs, articles, whitepapers, brochures, landing pages, emails, ads, webinars, etc).
  • Managing integrated campaign calendar for multiple geographies.
  • Driving campaign testing & optimization efforts, regularly sharing outperformance results, best practices, and key learnings with stakeholders.
  • Coordinating plans, tactics, and efforts for various geos to ensure a consistent customer experience across all touchpoints.
  • Bringing an audience-centric approach to planning and overseeing campaign strategy, designing the buyer's journey throughout the life of a campaign.
  • Ensuring end-to-end campaign execution - strong digital support, well-integrated outbound, inbound/paid, webinar, and event strategy skills.
  • Leveraging Upwork and freelancers for content creation and data mining tactics.
  • Advising on the right mix of marketing channels, driving omnichannel marketing campaigns with a strong focus on inbound.
  • Living core values of safety and integrity, which means taking responsibility for your actions while caring for your colleagues, and the business.

    Other Specification:

    • Digital marketing experience with a clear understanding of the role of digital tactics: paid search, content syndication, display, social media, email, webinars, outbound.
    • Audience-centric mindset.
    • Ability to discover, learn and implement new digital tools and approaches.
    • Solid Project management skills.
    • Ability to work with virtual global teams.
    • Understanding of Marketing Automation and Salesforce CRM.
    • A passion for digital marketing, media, and communications.T
    • ranslating go-to-market strategies from Product and Industry teams to create end-to-end digital marketing campaigns aligned with business objectives to deliver engagement and pipeline.