Principal Accountabilities:

• Develop, implement, and manage social media campaigns across various platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Plan and execute ATL campaigns including TV, radio, print, and outdoor advertising to build broad brand awareness.
• Develop targeted BTL campaigns such as direct mail, sponsorship, promotions, and in-store displays to drive specific actions and deeper engagement.
• Coordinate with external agencies and vendors to ensure timely and effective delivery of marketing materials.

Competency/ Knowledge/ Skills:

• Strong communication skills
• Strong understanding of social media platforms, trends, and best practices
• Confidence using relevant technologies
• Creative thinking and problem-solving abilities
• Proficient in using MS- Excel