Responsibilities

• Oversee the company's social media strategy, manage its social media accounts, and develop engaging content that drives traffic, engagement, and conversions.
• Create, curate and publish relevant, high-quality content across all social media platforms (e.g. Twitter, LinkedIn, Facebook, Instagram, etc.).
• Collaborate with cross-functional teams including marketing, product and customer service to ensure consistency in messaging and brand voice.
• Use social media listening tools to identify trends, sentiment, and customer feedback, and adjust strategies accordingly.
• Analyze and report on social media metrics such as engagement, reach, and conversion rates, and use data to inform future strategies.
• Manage social media advertising campaigns, including targeting, budgeting, and optimizing for performance.
• Manage and optimize digital marketing campaigns across various channels including search engines, social media, display advertising, email marketing, and affiliate marketing.
• Stay up-to-date with the latest trends, tools, and technologies in social media, and make recommendations to improve the company's social media presence and performance.

Qualifications

• Proficiency in many social media platforms
• Understanding feature and algorithms of social media platform
• Familiar with content creating tools like Canva, Jasper, etc.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Minimum 3 years in Social Media Marketing
• Bachelor's or Master’s degree in Marketing, Communications, or a related field.