On 3rd Jul 2023, HLE Nepal, the country's leading Business Process Outsourcing (BPO) company specializing in the Australian mortgage industry, has announced its rebranding to Alaya. After eight + years of successful operation in Nepal, the company is embarking on a new chapter to reflect its growth and dedication to providing exceptional service to its clients and career opportunities to its employees.

The new name, Alaya, means ‘base’ or ‘home’ in Sanskrit, reflecting the company's mission to serve as a solid foundation for both its clients and its team. As Alaya, the company will continue to uphold the values and high standards of service that have made it a leader in the BPO sector in Nepal.

Alaya stands out as a leading force in providing groundbreaking working opportunities in the fields of technology, marketing and finance. As a technology-enabled business, Alaya takes pride in offering cutting-edge online tools and services to clients and partners alike. With a vision to empower individuals and organizations, Alaya paves the way for innovation, growth and success in the digital age. Whether you're an aspiring technologist, a strategic marketer or a finance enthusiast, Alaya welcomes you to join their dynamic team and be part of shaping the future. Embrace the possibilities at Alaya and unlock your full potential in an environment where technology meets opportunity.

Founded as HLE Nepal, the company has grown from a start-up into a thriving operation with over 350 staff members. Its primary client and owner, Home Loan Experts, is one of Australia's leading mortgage brokers, a relationship that has helped Alaya deliver top-tier services in the mortgage industry.

Alaya has been a pioneer in creating great careers that do not require leaving Nepal, emphasizing continuous growth, job security, and a flexible work environment. The company has hired more than 300 Nepalese staff and developed a culture of professional development and progression. Many team members have risen through the ranks, starting at entry-level positions and growing into roles such as mortgage brokers, demonstrating the company's commitment to nurturing talent and offering long-term career opportunities.

The rebranding to Alaya is the next step in the company's journey, reinforcing its commitment to both its clients and its team. As Alaya, the company will continue to provide award-winning support to mortgage brokers in Australia and secure, fulfilling careers to its staff in Nepal. "We are excited about this new phase in our growth," a spokesperson for Alaya said. "As Alaya, we will continue to be a reliable partner for our clients and a nurturing home for our team. We look forward to building on the success we've achieved as HLE Nepal and setting new benchmarks in the BPO sector."

The rebranding process will not affect the services provided to clients, and the company will remain at its current location in Jawalakhel, Lalitpur, Nepal.