Social Media Officer support the digital media staff to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue.

Duties and Responsibilities:

• Assist with the design and execution of social media campaigns
• Create weekly and monthly editorial calendars to promote company brands on various social media websites
• Create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets
• Track social media engagement to identify high-performing ideas and campaigns for scalability
• Perform social media marketing research
• Assist on influencer campaign strategy
• Respond to comments and DMs on social media platforms
• Brainstorm and research ideas for original content
• Write social media captions that speak to the company’s target audience
• Help create and edit short-form videos
• Develop new strategies for increasing engagement
• Assist with photo/video content shoots
• Ensure brand message is consistent

Skills and Qualifications

• Excellent internet research skills 
• Impeccable oral and written communication skills
• Proficiency in many social media platforms including Facebook, YouTube, Instagram, Twitter, etc.
• Knowledge of social media analytics software including Facebook Insights, Google Analytics track audience engagement and campaign performance

Female candidates are encouraged to apply